Franchise Territory Mapping
DDL Insight delivers a range of Mapping Services including Franchise Territory Planning and Location allocation.
We work with you to:
- Provide drive time analysis
- Compile regional mapping
- Create catchment areas
- Scope retail footprint
- Produce fully tailored franchise packs
As no two projects are exactly the same, DDL Insight employs a unique range of techniques specifically tailored to your project - for everything from territory planning and building to franchise creation.
We provide you with a dedicated account manager and work closely with you to identify the right approach and which data and analytics are needed to plan an optimised franchise territory infrastructure. DDL’s analysts utilise a combination of geographical, demographical, sales and external factor analysis to segment core data.
Our specialised work includes site planning for location-based franchise models.
How you define franchise territories and where you place store locations will largely determine the success or failure of your franchise operation. DDL Insight offers consulting and data analysis services to help you make the right decisions about territory creation and site selection.
We will help you to successfully develop your franchise business.
DDL Insight employs location strategy, coupled with consumer demographics and customer profiling to assist with developing your franchise business. Our work includes utilising demographics in conjunction with geographical and profiling data in order to validate that the site chosen for the franchise also fits with the characteristics of customers in that area.
Balancing territories is fundamental to DDL’s franchise territory mapping.
Crucial to the territory build process for franchise area creation is ensuring that territories are balanced, do not overlap one another and are perfectly easy to define. Logical balanced territory boundaries ensure:
- Each franchisee has the same sales opportunity
- Franchise regions become more attractive to prospective franchisees
- Franchises are easier to sell
We draw boundaries and provide the rationale for our recommendations. Our territory building work will help you understand the boundaries and clearly define franchise areas. This will enable you to better sell your franchise and understand where prospects should be gathered from.
Our work with you includes production of postcode and franchise wall maps (postcode area, postcode district, franchise sectors and so on). We provide high resolution maps suitable for walls (up to size A0), as well as digital versions. We also produce breakdown spreadsheets for you to easily view the various franchise areas and the specific postal districts that apply to that area.
The end result of our work is the creation of a tailored franchise pack for you. This will include the printable maps and data analysis, as well as a demographic profile of typical customers in the specific franchise area. These packs can be used as part of your legal documentation.
The maps and data analysis and breakdown we produce for you will prove crucial for your business decision making and franchise selling.
If you are considering a new venture, or heading into a new market, DDL Insight offers a comprehensive franchise territory mapping service.
If you think we can help, just ask! Email us for advice about Franchise Territory Mapping or call us on 0131 555 5505.